1. the domain name is too complicated.
No one would like to remember such a complicated domain name.
Believe it or not, people are lazy. Like youtube.com and facebook.com, two words comprise a domain name, simple and easy to remember.
On the contrary, take a look at our website: www.richforth.com. Richforth is not a right English word in the dictionary so that it won’t be very impressive especially for those who don’t know or never hear about Richforth.
2. the template is too simple.
A good or unique template plays an important role in the website-construction and it is also of great help for your website optimization.
Meanwhile, an innovative template can arouse people’s interest and make them stay your webpage longer.
Richforth.com’s template is plain and it is hard for us to stand out from millions and millions of websites no matter domestic or abroad.
3. the content is too lousy.
We have to admit that the contents in our website are too lousy to browse. Richforth.com is an B2B website. We comprehensively sell various items from apparel, electronics, gifts & premiums and home products etc. We have ambition to be a one-stop sourcing center here in China. However, according to our statistics, seldom visitors browse more than 2 pages because the contents are lousy and the pictures are very vague. I think the visitors cannot get what they want so they dump richforth.com. You want them come back again? Don’t fancy it!
4. navigation is too bad
As I said before that people are lazy and easy to get impatient. If your navigation is not very clear enough to guide them where to go, they will quickly press the close button. Most of them would never and ever login your website again.
5. Seldom to update
New contents definitely can bring new visitors and at the same time, it will arouse the google’s spider’s attention, which is really a key point for SEO.
Richforth seems to forget its own website once it finished the website construction. Richforth takes so little time to update their web pages that make Richforth lose lots of visitors. Many potential clients are among them no doubt.
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